Olá!

I'm focused on building services and digital products from research to delivery. I thrive in

multidisciplinary teams and leverage service design and design thinking to enhance outcomes.

What I work with

Crafting user journeys and blueprints by optimizing interactions across touchpoints.

Planning, designing, and prototyping interfaces for websites
and apps.

Writing user stories and managing backlogs for scrum teams.

Conducting heuristic analysis and competitive benchmarking.

Applying qualitative methods such as usability testing, user interviews, and ethnographic studies.

Facilitating co-creation sessions using methods and tools like design sprints, business model canvas, value proposition canvas, affinity mapping, crazy 8s, etc.

Cases

Integrating data and user research into design while maintaining speed and scalability for a small team.

Using Design Thinking to collaborate with stakeholders and rapidly validate ideas for a cognitive manual.

Empowering brands with real-time inventory control and automation while reducing manual workload for HUUB’s internal teams

Improving efficiency and transparency in Santander Brazil’s Room Booking back-office system to optimize daily operations.

An analysis of Porto’s transportation ecosystem through the lens of Service Design

Building a moving service from scratch to deliver a seamless, transparent, and flexible experience

Resume

I’ve been working in design since 2010, with 10 years focused on creating design experiences for digital products and the last
2 years expanding into end-to-end services.

Experience

Namecheap
2020-present
Service & Product Designer
Porto, Portugal

Huub
2019-2020
Product Designer
Porto, Portugal

Egnite.biz
2018-2019
UX Designer
Remote

IBM
2016-2017
UX Designer
São Paulo, Brasil

Education

Business-Driven Design Certification
2026 - present
The Starter

W3Cx WAI0.1xIntroduction to Web Accessibility
2025 - present
edX

Master in Services Engineering and Management
2019 - 2022
Universidade do Porto

Bachelor in Design
2009 - 2013
Universidade Presbiteriana Mackenzie